The Theater-Going Audience

♦ Average age is 31

♦ Brand conscious with high
 disposable incomes

♦ 70% between 18-50

♦ 53% female

♦ 60%+ married

♦ 65%+ college educated

♦ Live within 7-10 miles of
 the theater

• Unsurpassed name recognition


• Top of mind awareness from your customers


• Captive, buying audience


• No remote controls, can't turn the page or switch stations


• Distraction free, climate controlled venue


• Reach thousands of customers every day, 365 days per year


• Larger than life advertising on full color, forty foot screens


• Over 90% advertiser renewal rate


• Higher retention than traditional print advertising

  


• Higher recall than other forms of electronic advertising


• Geographically targeted audience